Case study · DIPA Luxury Properties × BARNES Dubai

€49 per lead.
6 in 10 with an AED 20M+ budget.

23 buyer enquiries in 23 days for one District One villa. Here’s the machine behind it.

4-bed villa · District OneFrom AED 18MInternational buyers
€49cost per lead
(was €104)
61%with an AED 20M+ budget
3.3×landing conversion rate
3.4%average CTR on Meta

The problem

Most property ads buy attention. Not buyers.

Portal leads shared with five other agents
WhatsApp floods with zero filter
Closers chasing the wrong budget

The system

Seven steps. From scroll to signed deal.

People reached
24,272
Clicked the ad
1,507
Became a lead
23
AED 20M+ buyers
14

23 days · €1,130 in ad spend

01

Video ads that sell the lifestyle.

Scripted and edited by us. Four angles running at once.

“In most global cities…”5.5% CTR

“Imagine if you could…”Plot, pool, Downtown

Mediterranean villa tourRoom by room

The 60-second cutTired of the city?

3.4%average CTR
6.3%CTR on the best video
€59per qualified lead, best video
02

Five angles. One idea per image.

Cheap to make, fast to test. The winners shape the next videos.

Static ad: Why the world's smart money is choosing District One
Static ad: Close to everything. Removed from it all.
Static ad: Location comes once. Live it now.
Static ad: Same minutes, a different life.
Static ad: Downtown life vs District One life

Investment

Contrast

Scarcity

Before / after

Lifestyle

03

One villa. One page.

Built for the thumb. Nothing that gives the buyer a reason to leave.

0.6% → 2.0%visitors who become leads
Interior carousel first
Price in plain view
Tuned with session recordings
DIPA landing page, full length

Scroll inside the phone

Dubai Property Inquiry
Alexander
Next →
A primary residence for myself / my family
A second home in Dubai
A long-term investment
I'm exploring opportunities
AED 20M+
AED 16M–20M
AED 12M–16M
Below AED 12M
Immediate (I'm ready this week)
Flexible (Within the next month)
Just exploring for now
Perfect, Alexander. Where should we send your private viewing confirmation?
Enter your phone number
name@example.com
I confirm I'd like DIPA to call me by phone or WhatsApp to arrange my private viewing.
Submit

Try another answer

Tap the answers to try it

04

The form does the first call.

One question per screen. Budget, intent and timing known before anyone dials.

Purpose: home, investment or exploring
Budget brackets that match the stock
Timeline: this week, this month, later
05

Three answers. Three pages.

Only the buyers you want tell Meta “find me more like this”.

Thank-you page for AED 20M+ buyers
AED 20M+ · ready

Priority page

“Diana will call you about this villa.”

Conversion sent to Meta
Thank-you page for buyers below AED 20M
Below AED 20M · ready

Alternatives page

Diana offers other District One options.

No conversion sent
Request received
Thank you for your interest.

Your details have reached Diana.

There's no rush. Whenever you're ready to see the villa in person, she'll arrange a private viewing around your schedule.

Just keep your phone handy.

Diana calls personally from a Dubai number. If you miss her, she'll follow up by WhatsApp or email. Nothing gets lost.

Diana Urrego • BRN 75029 • BARNES Dubai
Just exploring

No-rush page

Stays warm in the form. No pressure.

No conversion sent
06

Every lead arrives with its context.

Answers, source ad and stage, in seconds. Your team knows who to call first.

Buyer pipelineLive
New lead 4
Buyer · London
AED 20M+This week
Video · Mediterranean tour
Buyer · Mumbai
AED 16–20MThis month
Static · Location comes once
Qualified 3
Buyer · Riyadh
AED 20M+Investment
Video · In most global cities
Buyer · Milan
AED 20M+Second home
Video · 60-second cut
Call done 2
Buyer · Zurich
AED 20M+Primary home
Called in 8 min
Viewing booked 2
Buyer · Dubai
AED 20M+Sat 11:00
Private viewing
Negotiation 1
Buyer · Geneva
AED 20M+Offer stage
Follow-up with AI assistant
07

Leads don’t close themselves.

So we train the people who make the calls, and give them an AI assistant.

Closing training

1Speed to lead: call in minutes
2From form to booked viewing
3Objections at AED 20M+
4Follow-up until yes or no

AI closing assistant

Buyer wants to “wait for prices to drop”. What do I say?
AssistantDon’t argue the market. Anchor on what can’t be replaced: plot size and lagoon frontage. Offer a sunset viewing this week.

The results

Half the cost per lead. Most of them can buy.

€49

Cost per lead

−53% vs before

61%

AED 20M+ budget

14 of 23 leads

€81

Per AED 20M+ buyer

For a villa worth tens of millions

3.3×

Landing conversion

0.6% → 2.0%

Cost per lead

Before
€104
After
€49

Visitors who become leads

Before
0.6%
After
2.0%

For brokerages and developers

One villa proved it. A tower needs it more.

A funnel per project

Studio and penthouse buyers never mix.

Creative at scale

Constant testing. Budget follows the winners.

Calls only to buyers

Filtered, sorted and ready to close.

Next step

Your next launch deserves buyers, not browsers.

30 minutes. We’ll show you where your qualified buyers are slipping away.

Book your call